If you are serious about product usability (c'mon you all have Usability Experts/PMs on staff don't you? :-), this is a great great blog - one of the best out there on the topic of usability and how to make your users love you.
http://headrush.typepad.com/creating_passionate_users/2007/01/add_a_little_mo.html
Kathy Sierra just has a habit of getting it right all the time, why can't I do that?! Make sure to subscribe.
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